Mosaic USA, from Experian, provides a simple, clear, and comprehensive guide that gives you all the information you need at your fingertips to help you in your day-to-day use of Mosaic. It helps you build a detailed understanding of your customers and locations, and become conversant with the dimensions of the new American consumer and their household dynamics. There are 71 Mosaic US consumer audience groups covered in the index that rank income, age, families, and singles.
To access Mosaic USA via DemographicsNow you will need to log into DemographicsNow and click on the "Help": link on the top right of the screen:
The DemographicsNow Help and Information page will provide you with information about using DemographicsNow and it provides details and access to the 71 Mosaic types.
To find where the Mosiac types reside in the US, click on the "Demographics" tab at the top of the page. To set your geography enter a location in the United States (city, town, county, state) where you want to see Mocaic data.
You are now ready to select a Report Type (Comparison, Rank, Summary) and a report selected Mosaic report by Name. Once you select a Type and Report name hit "Run Report".
The report will tell you the number and percentage of households that comprise each Mosiac type in your selected geographic area.
MRI-Simmons Insights provides access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey. Customizable demographic profile and crosstab reports reveal relationships between purchasing behavior and consumer demographics, interests, and preferences. This database is limited to 20 simultaneous users. Learn more about how to use MRI-Simmons Insights by visiting our MRI-Simmons Insights: How-To Guide.