Industry Research - GB320: Employment - Spring 2022 - Section 01, 02, 03, 04, 05, 06 (Flynn, Markwith, Sambare, Tracey)

IBIS World

IBISWorld Industries and Markets This link opens in a new window
Searchable by industry, keyword, company name, and NAICS code, IBIS World Industries and Markets contains United States and Specialized Industry reports, selected Global Industry reports, and UK Brexit Impact Statements. Industry risk factors can be assessed using US Business Environment Profiles.

IBIS World US Specialized Industry Report
Online recruitment sites primarily charge employers to list job openings, though they may also earn revenue via ad placement on job listings. Operators also design and maintain databases of resumes and candidate profiles for use by employers and other recruitment agencies. Enterprises in this industry are based entirely online; therefore, traditional recruiting agencies and staffing companies are not included.

Statista

Statista This link opens in a new window
Statista is a portal for quantitative data, statistics and related information. Use the search box to find information of interest, or choose from dropdowns providing access to information about industries, digital markets, consumer markets, and topics such as media, business, and society. Statistics, charts and/or graphs may be downloaded in the following formats: Excel, PNG Graphics, PowerPoint and PDF.

Searches for employment statistics, wages, and income will return tables, charts, and reports.

Statista. (2021, August). Leading Companies Headquartered in Maine by number of employees. https://www.statista.com/
Statista. (2021, April). Real GDP of Maine, by Industry 2020. https://www.statista.com/
Statista. (2021, January). Resident Population in Maine from 1960-2020. https://www.statista.com/
Statista. (2021, January). Population Share of Maine by Age Group 2019 https://www.statista.com/
Statista. (2021, January). Population Distribution of Maine by Race and Ethnicity 2019. https://www.statista.com/

eMarketer

Insider Intelligence (eMarketer) This link opens in a new window
Insider Intelligence (eMarketer) provides extensive information on digital marketing, media and commerce topics, organized by topic and/or geographical area. Use the Comparative Estimates section to view estimates and forecasts from over 4,000 research firms, consultancies, government agencies and universities around the world across a range of media usage, advertising spending and ecommerce categories, and/or view eMarketer's own proprietary data. Use the Browse feature to gain access to in-depth reports, articles, charts, interviews and webinars on a variety of subtopics. Charts and graphs are available in PDF, JPG and XLS formats for inclusion in presentations and reports.

The term "marketing to generation z" works well for finding research on this demographic. Note: eMarketer is an international database, be sure to use the limiters on the left-hand side of the results page to select the United States.