Who are the major competitors in your industry? How do you find out?
Industry Codes ~ see next box
Mergent Online ~ Company & Industry Analysis Reports • Data on millions of public and private international companies • Select Industry Analysis tab to search for your industry (e.g., Textiles, Retail) • Selection Region - North America • Click Search
Conduct a keyword search using keywords about your business. From here, you can narrow the results further by redoing the search in the map or by clicking “All Filters” and using available options.
Know your Industry Codes before you begin your research.
There are two kinds of industry codes that you should know about - the Standard Industry Code (SIC) and the North American Industry Classification System (NAICS). Both codes are standards used by the federal government and private agencies in order to organize industries into like categories. All industries, whether they are manufacturing or service industries, can be found using one or both of these codes.
The SIC was established in 1937 by the U.S. Department of Labor and is used by both government and private agencies to classify industry areas.
NAICS was established by the Office of Management and Budget in 1997 to replace the SIC as new industries were created. It was created to compare business statistics among the North American countries.
5941: Sporting Goods Stores and Bicycle Shops
5661: Athletic Shoe Stores
451110: Sporting Goods Stores
448210: Shoe Stores