Demographics and Consumers - GB320 Spring 2023 - Auto Body Shops Sections 001-006 (Bravo, Flynn, Matthews, Tracey)

MRI Simmons Insights

MRI Simmons Insights This link opens in a new window
MRI-Simmons Insights provides access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey. Customizable demographic profile and crosstab reports reveal relationships between purchasing behavior and consumer demographics, interests, and preferences. This database is limited to 20 simultaneous users. Learn more about how to use MRI-Simmons Insights by visiting our MRI-Simmons Insights: How-To Guide.

DemographicsNow

DemographicsNow This link opens in a new window
Demographics Now is a comprehensive business and residential research tool. Users can compare the demographics and market potential of United States geographies, produce comprehensive business/residential lists and detailed demographic reports, and utilize a unique mapping tool that ‘visualizes’ trends. Provides access to MOSAIC USA consumer profiles.

Using DemographicsNow for a radius search.

Login to DemographicsNow and click the "Location Options" dropdown menu on the top right-hand side of the page and then click on the link titled "Create Locations" to launch the "Custom Search Locations" search box.

When the "Custom Search Locations" box opens, you can enter the address for Total Care Accident Repair (81 Brookside Cir, Raynham, MA 02767), under the "Address" label, in the Location area on the top left of the search box. Use the drop-down menu and select "Enter an Address".

After the address has been entered click on the button titled "Add Point".

In the Range area enter the range you want to be returned under the "Ranges:" label, and use the drop-down to the right to select miles, kilometers, or time (driving time) from Total Care you are interested in researching. Click the "OK" button to see the results.

DemographicsNow will return results from within the range you select. For this example, all results returned will be from within 30 miles of Total Care. This is a radius search.

Using Mosaics

Find the Mosaic® USA profile descriptions in the DemographicsNow database:

DemographicsNow

Go to the Demographics Now database
Click on the menu icon in the top right corner
Click HELP
Scroll down to view [Mosaic USA Details]:
- You will see links to the 19 Mosaic^® USA group profiles and the 71 Mosaic^® USA segment descriptions.
- You can also look at the Grand Index - a statistical report that ranks and indexes more than 600 demographic, psychographic and lifestyle characteristics for each Mosaic group/type.

Important Mosaic^® USA Documentation:

Mosaic^® USA Handbook
- see page 4 for the Mosaic^® USA Family Tree. The family tree illustrates the major demographic and lifestyle polarities between the groups and types, and shows how the Mosaic types relate to each other.
- see pages 5 & 6 for the group and type structure
Mosaic® USA Product Guide
- See pages 6-9 for some basic guidelines for interpreting the Grand Index and Channel Preferences.

MRI Simmons Insights This link opens in a new window
MRI-Simmons Insights provides access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey. Customizable demographic profile and crosstab reports reveal relationships between purchasing behavior and consumer demographics, interests, and preferences. This database is limited to 20 simultaneous users. Learn more about how to use MRI-Simmons Insights by visiting our MRI-Simmons Insights: How-To Guide.

Mintel Reports

Mintel Reports This link opens in a new window
Mintel offers market research reports covering U.S. and International marketplaces. Each report combines data and analysis of the competitive landscape, market share analysis and consumer profiles.

Consumers and the Economic Outlook for the U.S - Summer 2022
This report looks at consumer outlooks for the U.S. Please note: The Winter 2023 report will be be published in January 2023.

Statista

Statista This link opens in a new window
Statista is a portal for quantitative data, statistics and related information. Use the search box to find information of interest, or choose from dropdowns providing access to information about industries, digital markets, consumer markets, and topics such as media, business, and society. Statistics, charts and/or graphs may be downloaded in the following formats: Excel, PNG Graphics, PowerPoint and PDF.

Search Tip: use Autobody as a search term to start with when searching Statista.