DemographicsNow Mosaics provides customer segmentation for cross-channel marketing from Experian. DemographicsNow helps users to define and measure potential customers. Potential customers are grouped into 18 categories, and 71 sub-categories, that explain the modern American customer.
Once you find the Mosaic categories that you are interested in, you can use then go into the "Demographics" section of DemographicsNow to see where members of those categories live and work.
To access Mosaics from Experian, via DemographicsNow, log into DemograpgicsNow and click on the three dashes on the top-right of the page and then click on "Help".
Find the Mosaic® USA profile descriptions in the DemographicsNow database:
Important Mosaic® USA Documentation:
Look at the Consumer Behavior 2021-2022 report for demographics on U.S. consumers.
The MediaMark University Reporter registration code is YDUD56MZ.
Once you create an account with MediaMark and login, you will want to search the University Reporter by selecting a Category (Household Products - Baby/Children), a Question (start with Children's Clothing - Amount Spent), and then select the Details you would like to learn about.
MediaMark will display demographics for Men. Women, or Adults in each question category. It will also display an Index number for those who are more or less likely to purchase a product or service.