DemographicsNow Mosaics provides customer segmentation for cross-channel marketing from Experian. DemographicsNow helps users to define and measure potential customers. Potential customers are grouped into 18 categories, and 71 sub-categories, that explain the modern American customer.
Once you find the Mosaic categories that you are interested in, you can use then go into the "Demographics" section of DemographicsNow to see where members of those categories live and work.
To access Mosaics from Experian, via DemographicsNow, log into DemograpgicsNow and click on the three dashes on the top-right of the page and then click on "Help".
Find the Mosaic® USA profile descriptions in the DemographicsNow database:
Important Mosaic® USA Documentation:
MRI-Simmons Catalyst provides access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey. Customizable demographic profile and crosstab reports reveal relationships between purchasing behavior and consumer demographics, interests, and preferences. This database is limited to 50 simultaneous users; please log out when you are done with your session. Learn more about how to use MRI-Simmons by visiting our MRI-Simmons: How-To Guide.
MRI-Simmons Catalyst provides access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey. Customizable demographic profile and crosstab reports reveal relationships between purchasing behavior and consumer demographics, interests, and preferences. This database is limited to 50 simultaneous users; please log out when you are done with your session. Learn more about how to use MRI-Simmons by visiting our MRI-Simmons: How-To Guide.
Euromonitor Passport provides business intelligence on selected Industries, Countries & Consumers, Companies, and Geographies, and comprehensive tools for analysis across datasets. Each category includes in-depth reports, analyst comments, statistics and external sources. New reports, analyses and comments are added daily, while industry reports are updated annually. Historical and forecasted date coverage varies by country, within a broad range of 1977 to five-year projections. Users will have to fill out a short registration form the first time they access Euromonitor. Faculty & Staff members please list your department under "Course".
Look at the Consumer Behavior 2021-2022 report for demographics on U.S. consumers.
The MediaMark University Reporter registration code is YDUD56MZ.
Once you create an account with MediaMark and login, you will want to search the University Reporter by selecting a Category (Household Products - Baby/Children), a Question (start with Children's Clothing - Amount Spent), and then select the Details you would like to learn about.
MediaMark will display demographics for Men. Women, or Adults in each question category. It will also display an Index number for those who are more or less likely to purchase a product or service.
