How to Register:
Go to the Mediamark home page and click [Register]. A Bentley email address is required. You can email refdesk@bentley.edu for the code.
After registering, you will receive a password validation email from clientservices@gfkmri.com. You must click the activation link in the email within 3 days to activate your account and set up your password.
After clicking the activation link, you will be able to create your own password to access Mediamark University Internet Reporter. The password must be between 8-16 characters in length and have at least one alphabetic character and one numeric digit.
After all these steps have been completed, proceed to Mediamark Reporter to begin using the database.
Relevant Report(s)
MRI Simmons. (2020, Spring). Frozen/refrigerated desserts (Base: Total Adults) [Data]. MRI Simmons University Reporter. https://smartsystem.mrisimmons.com/
Other Relevant Databases
Source of statistics about households by a specific geographic area or the whole US.
Demographics Now also includes Mosaic Reports. Choose the Mosiac Report that best fits your target market. The Mosiac USA Details are listed under The Help & Info drop down box in the far right. Then search each state to find where that Target Market is most likely to reside in the USA.
OR use Demographics Now to take a look at the U. S. population by a specific geographic area such as by state.
To access the reports: