LibGuides: GB320: Pies -- Spring 2021 -- Sections 1, 2, 3, 13, 14, 15 (Flynn, Markwith, Matthews, & Leahy): Customer Analysis

Who's Using or Buying Your Product?

Mediamark University Internet Reporter/MRI+ (Registration Required)
Mediamark/MRI+ University Internet Reporter contains a collection of local and national market datasets offering comprehensive demographic, lifestyle, product usage, and media data. MRI+ PocketPiece provides demographic, circulation, and audience data on selected consumer and trade magazines. The database is limited to 20 simultaneous users. New users must register for an account using a Bentley University email address; existing users must re-register when prompted. Please email refdesk@bentley.edu from your Bentley email address to receive the registration code.

How to Register:

Go to the Mediamark home page and click [Register]. A Bentley email address is required. You can email refdesk@bentley.edu for the code.
After registering, you will receive a password validation email from clientservices@gfkmri.com. You must click the activation link in the email within 3 days to activate your account and set up your password.
After clicking the activation link, you will be able to create your own password to access Mediamark University Internet Reporter. The password must be between 8-16 characters in length and have at least one alphabetic character and one numeric digit.
After all these steps have been completed, proceed to Mediamark Reporter to begin using the database.

Relevant Report(s)

MRI Simmons. (2020, Spring). Frozen/refrigerated desserts (Base: Total Adults) [Data]. MRI Simmons University Reporter. https://smartsystem.mrisimmons.com/

Mediamark Help

How to Read a Mediamark Report
This one page PDF explains how to interpret data in a Mediamark report.
Additional Mediamark Resources
Full Mediamark assistance available in our Consumers and Market Segments Research Guide.

Other Relevant Databases

Mintel Reports
Mintel offers market research reports covering U.S. and International marketplaces. Each report combines data and analysis of the competitive landscape, market share analysis and consumer profiles.
Statista
Statista is a portal for quantitative data, statistics and related information. Use the search box to find information of interest, or choose from dropdowns providing access to information about industries, digital markets, consumer markets, and topics such as media, business, and society. Statistics, charts and/or graphs may be downloaded in the following formats: Excel, PNG Graphics, PowerPoint and PDF.
Euromonitor Passport GMID
The Euromonitor Passport Global Market Information Database provides business intelligence on selected Industries, Countries & Consumers, Companies, and Geographies, and comprehensive tools for analysis across datasets. Each category includes in-depth reports, analyst comments, statistics and external sources. New reports, analyses and comments are added daily, while industry reports are updated annually. Historical and forecasted date coverage varies by country, within a broad range of 1977 to five-year projections. NEW for Summer 2020: Alcoholic Drinks and Retailing Vertical Market coverage.
New Summer 2020: Users will now have to fill out a short registration form the first time they access Euromonitor. Faculty & Staff members please list your department under "Course".
Claritas 360
Claritas 360 is on the Kantar SRDS Media Planning Platform. It is a web application that allows users to measure consumer demand and evaluate locations and markets. It provides users with information for finding best customers, customer locations, and how best to engage with them.
Consumer Expenditure Survey
The Consumer Expenditure Survey (CEX) provides information on the buying habits of American consumers, including data on their expenditures, income, and household characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau. Free resource.

DemographicsNow

DemographicsNow
Demographics Now is a comprehensive business and residential research tool. Users can compare the demographics and market potential of United States geographies, produce comprehensive business/residential lists and detailed demographic reports, and utilize a unique mapping tool that ‘visualizes’ trends. Provides access to MOSAIC USA consumer profiles.

Source of statistics about households by a specific geographic area or the whole US.

Demographics Now also includes Mosaic Reports. Choose the Mosiac Report that best fits your target market. The Mosiac USA Details are listed under The Help & Info drop down box in the far right. Then search each state to find where that Target Market is most likely to reside in the USA.

OR use Demographics Now to take a look at the U. S. population by a specific geographic area such as by state.

To access the reports:

Click on the Demographics Now from the Library's Databases A to Z listing.
Click on the >Demographics< TAB.
Click on Geographic Menu
After you choose the Geography. View the report.
You can then change reports in the Report Type drop down menu to "Mosiac Population Comparison" for example.
Other reports of interest include:
- Basic Demographic Comparison Chart
- Demographic Trend Comparison
- Mosaic Household Comparison
  - (see "Mosaic USA Details" under "Help & Info" drop down menu on top right).
You can export the data as a PDF, Excel or Word document.