DemographicsNow and Claritas 360 are the best library sources for consumer information for DMAs.
Most of the library's consumer research databases provide data and analysis at the U.S. or global levels. To find specific information for a DMA you can use the DemographicsNow database to retrieve population, household, and consumer expenditure data for any DMA. DemographicsNow also provides Simmons National Consumer Study and Mosaic® USA consumer segmentation data for DMAs.
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