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MK 342-SN1: Advertising - Fall 2020

This Bentley Library research guide has been prepared for students taking MK342 with Professor Lee Gustafson during the Fall 2020 trimester.

About this Library Research Guide

Welcome, MK342 students!

This Bentley Library research guide has been prepared by Lisa Curtin, Senior Reference Librarian, for students taking MK342 with Professor Lee Gustafson during the Fall 2020 trimester. The guide is designed to assist you with the secondary research required for your projects.

The resources listed here are good starting points for all projects, but please note that additional relevant sources may be available! This is not a comprehensive list of databases for all projects. Please contact the Reference Desk if you have questions are are unable to find the information you need using this guide.

Reference & Research Help Fall 2020

Reference & Research Help Contact Information
 Text 781.728.0511
 Live Chat Chat with a Reference Librarian
Research Help Hours (Fall 2020) -- Starting August 31    
Sunday Monday - Thursday Friday Saturday
1:00 pm - 9:00 pm 8:30 am - 9:00 pm 8:30 am - 4:00 pm 10:00 am - 6:00 pm
All Hours are in Eastern Time

Research Consultations: Research Help by Appointment

Research Consultations are scheduled one-on-one meetings with a reference librarian. You can also schedule these consultations for a small group. Consultations usually last 30 minutes and take place during Reference Librarian Hours as listed above. 48 hours advanced notice required.

Research Guides

Research Guides are resources created by Bentley Librarians to guide you through research. These guides will contain a map of best bet resources of where to find information and search tips to make the research process easier. A research guide may include a list of relevant databases to search in, suggested search terms, recommended book titles, lists of websites, and more. Browse our list of Research Guides to see if one has been created for your class, a subject area, or a topic you are researching.

Frequently Asked Questions

Bentley Librarians keep a database of some of the most Frequently Asked Questions (and answers!) by the Bentley Community. Browse our FAQs to see if your question has already been answered!