Mosaic USA Consumer Segmentation via the DemographicsNow database:
Mosaic USA is a segmentation system developed by Experian that classifies U.S. households into 71 unique types and 19 overarching groups that share similar demographic and socioeconomic characteristics.
Mosaic USA profiles provide information about the sociodemographics, lifestyles, behaviors, and culture of consumers within each of the 19 groups and 71 segments. Affluence and life stage, combined with property characteristics, socio-economics, ethnicity, additional financial measures, and the type of geographic location (e.g. urban or rural) are key components of the Mosaic classifications.
Go to the Demographics Now database
You will see links to the 19 Mosaic USA group profiles and the 71 Mosaic USA segment descriptions.
You can also look at the Grand Index - a statistical report that ranks and indexes more than 600 demographic, psychographic, and lifestyle characteristics for each Mosaic group/type.
Use the MediaMark University Reporter to find demographics on individuals who make sports equipment purchases.
Create a Mediamark University Internet Reporter Account
To use Mediamark you must create an account using your Bentley email address. Mediamark accounts automatically expire two times per calendar year — on June 30 and December 31. Users will need to re-register after January 1 and July 1 each year for access to the Mediamark database.
The database is limited to 20 simultaneous users. If you experience an "at capacity" message, please try using the database at another time.
Mediamark Reporter Help