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GB320: Fitness - Fall 2022 - Sections 1,2,3,4,5,6 (Flynn, Markwith, Sambare, Tracey)

MRI Simmons Insights

Simmons Insights Quick Reports

There are 14 Quick Reports available via the Simmons Connect Plus study. We recommend that you start with the 3 primary* Quick Reports listed below to learn about your target, then explore the additional 11 reports for data related to your target's use of traditional and digital media platforms, including reach, time spent, and activity measures.

  1. The Demographic Profile Quick Report shows demographic variables for your target, including Education, Ethnicity, Race, Household Income, Age, and Gender.
  2. The Segmentation Quick Report shows segmentation breakdowns for your target. Segment options include Food Lifestyle, Health and Well Being, Retail Shopping, Mobile World, Technology Adoption, Consumer Privacy, Economic Outlook, Auto-motives, TV Product Placement, and Movie Product Placement.
  3. The Map Quick Report shows a color-coded map of various geographies (Census Regions, Nielsen Regions, and States) by Index Number.

*Note: the 3 Quick Reports listed here are also available when searching the NHCS Adult 12-Month study.

Sports Market Analytics (SBRNet)

Hint: Be sure to take a look at the content in the "Participation Data" section of Sports Market Analytics to get information on exercise and training participation. 



Richard K. Miller (RKMA)