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GB320: Knitwear - Fall 2022 - Sections 10, 11, 12 (Aroian, Guillette, Gopalan, Morin)

Keyword and Smarter Searching Strategies

Searching Smart: Keywords

When you search in the databases listed on this guide or on the Internet, don't limit yourself to one search!

Think about the information you are searching for and brainstorm a list of the various keywords that describe your topic. Ask yourself, "Which words or combination of words will retrieve the specific information you need?" As you retrieve information, take note of any new/different keywords or subject terms. Then, expand or refine your search as needed.

Some keywords or phrases include:

  • United States | USA | U. S.
  • blanket(s)
  • afghan(s)
  • throw blanket
  • Baby blanket
  • shower gift
  • Knit
  • Textiles
  • Linens
  • Customization
  • Personalization
  • personalized gifts
  • Weighted
  • embroidered
  • Sustainable
  • Locally sources
  • natural dyes
  • Heirloom
  • Tradition
  • broadwoven fabrics
  • Grandparents
  • Parents (Mothers/Fathers)
  • Things Remembered (brick and mortar company located in Mall) to use as a tool to find more ideas.https://www.thingsremembered.com/blanket-towels/category/blankets-towels

Potential NAICS/SIC Industry Codes:

313110 Fiber, Yarn, and Thread Mills
313210 Blankets and bedspreads made in broadwoven fabric mills
313220 Narrow Fabric Mills and Schiffli Machine Embroidery
313230 Blankets, nonwoven fabric, manufacturing
423220 Home Furnishing Merchant Wholesalers
5947-12 Gift Shops (code from Data Axle)
45942013 Gift Shops (code from Data Axle)
2211 Broadwoven Fabric (Mills)
2261 Broadwoven Fabric Finishing.

Need even more keywords? How about refresh your memory of GB214: (Marketing or Operations keyword lists).

(Wondering what these asterisks and quotation marks mean? Read the "How to Phrase Your Searches" box below.)

How to Phrase Your Searches

The library's databases may have different interfaces, but they do share basic search principles. Some of these principles are listed below. It is important to look for the "Advanced Search" option of the database as it offers you greater control over the construction of your search.

Boolean Searching

Boolean Searching is the cornerstone to an effective search strategy.  Boolean searching refers to searching using a combination of words and the three Boolean Operators: AND, OR, NOT.

AND will make your search smaller.  If you are retrieving too many records on your topic, try adding another search term with the operator AND.
For example: "Baby Blanket" AND Personalized

OR will make your search bigger. If you are retrieving too few records on your topic, try adding another search term with the operator OR.     
For example: personalized OR customized OR embroidered

NOT will exclude a word from your search results.  If you are retrieving too many records on an unrelated topic, try eliminating a word with the operator NOT.  
For example: "Knitted blanket"  NOT handmade

Phrase Searching

To search for two or more words in the exact order in which they are entered, enclose the phrase in quotation marks "".
For example: "knitted blanket"

Truncation

Truncation allows you to search the "root" form of a word with all its different endings by adding a symbol to the end of a word.  Truncation symbols vary by database (check the help screens or ask a librarian), but are usually one of the below: 
                           * (asterisk)                         ! (exclamation point)                  ? (question mark)

For example: advertis* will search for advertising, advertise, advertisement, etc.