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GB320: Knitwear - Fall 2022 - Sections 10, 11, 12 (Aroian, Guillette, Gopalan, Morin)

Customer Analysis

Start with the Market & Industry Analysis: Read Me First section. Further research the customers through the marketing databases listed below and with a final step of article searching.

For MRI Simmons Insights, here is the example I will show or did show in class.

  • Under Essentials choose Quick Reports,
  • then Keyword search Baby,
  • then choose the Lifestyle Checkbox
  • Then Click Target button
  • Then arrow to see demographics of expectant parents from 2019.

**There may be many more uses for this database, it is all dependent on what you are looking for and how your project progresses.