Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

GB320: Knitwear - Fall 2022 - Sections 10, 11, 12 (Aroian, Guillette, Gopalan, Morin)

Customer Analysis

Start with the Market & Industry Analysis: Read Me First section. Further research the customers through the marketing databases listed below and with a final step of article searching.

For MRI Simmons Insights, here is the example I will show or did show in class.

  • Under Essentials choose Quick Reports,
  • then Keyword search Baby,
  • then choose the Lifestyle Checkbox
  • "ANYONE IN THIS HH EXPECTING A BABY? (H): YES"
  • Then Click Target button
  • Then arrow to see demographics of expectant parents from 2019.

**There may be many more uses for this database, it is all dependent on what you are looking for and how your project progresses.