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GB320: Knitwear - Fall 2022 - Sections 10, 11, 12 (Aroian, Guillette, Gopalan, Morin)

Market & Industry Analysis: Key Reports to Read Before Exploring Other Tabs

After reading through your assignment, please access the below 4 resources and explore the reports & surveys highlighted to gain insight and a common vocabulary for your company's lines of business, markets, customers & trends.

  • Dubina, L. (29 October 2021). Lifestyles of first time parents - US. Mintel. https://www.mintel.com/
  • Hensen, K. (30 September 2021). Shopping small businesses - US. Mintel. https://www.mintel.com/
  • Ortega, M. (30 June 2021). Gifting - US. Mintel. https://www.mintel.com/
  • Rosenberg, J. (30 June 2022). Disposible baby products - US. https://www.mintel.com/
    • This is not your industry, but it does give you lots of insights into your potential consumers and their attitudes.
  • Smith, D. (21 February 2022). State of retail & ecommerce - US. https://www.mintel.com/

* Please note that additional Mintel reports will be of interest such as: Marketing to ... (different consumer groups), State of Retail & ecommerce, and/or Corporate Social Responsibility in Retail, to name just a few.

  • Lang, C. (2022, July). Textile Mills in the US (US Industry NAICS Report 31310). IBISWorld. https://www.ibisworld.com/
  • O'Malley, M. (2022, July). Apparel Knitting Mills in the US (US Industry NAICS Report 31519). IBISWorld. https://www.ibisworld.com/

* Please note that additional IBIS reports will be of interest and that there is a download option that lets you get your own copy of the whole report in pdf, word or excel.

  • Statista. (2020). Parents in the United States [Dossier]. https://www.statista.com/

* Please note that additional Statista reports will be of interest.

  • Miller, R. K. & Washington, K. (2023). Consumer behavior. Miramar, FL: Richard K. Miller & Associates.
  • Miller, R. K. & Washington, K. (2023). Consumer use of the internet & mobile. Miramar, FL: Richard K. Miller & Associates.
  • Miller, R. K. & Washington, K. (2023). Retail & ecommerce market research. Miramar, FL: Richard K. Miller & Associates.