Once you create an account with MediaMark and login, you will want to search the University Reporter by selecting a Catagory (Automotive), a Question (there are many here but start with Maintenance or Serviced By, but don't limit yourself to just one), and then select the Details you would like to learn about.
MediaMark will display demographics for Men. Women, or Adults in each question category. It will also display and Index number for those who are more or less likely to purchase a product or service.
Watch this brief tutorial to learn how use DemographicsNow to find demographics, attitudes, and spending habits of consumers in any geography in the US.
Mosaic® USA Consumer Segmentation via the DemographicsNow database:
Mosaic® USA is a segmentation system developed by Experian that classifies U.S. households into 71 unique types and 19 overarching groups that share similar demographic and socioeconomic characteristics.
Mosaic® USA profiles provide information about the sociodemographics, lifestyles, behaviors, and culture of consumers within each of the 19 groups and 71 segments. Affluence and life stage, combined with property characteristics, socio-economics, ethnicity, additional financial measures, and the type of geographic location (e.g. urban or rural) are key components of the Mosaic classifications.
Find the Mosaic® USA profile descriptions in the DemographicsNow database:
Important Mosaic® USA Documentation:
