Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MK411 - Spring 2021 (Flynn)

This research guide has been created for students taking MK411 with Professor Erin Flynn during the Spring 2021 trimester.

Mediamark Reporter: Consumer Survey Data

New Users Start Here:

  1. Create a Mediamark account following the instructions in the box below.
  2. Change your default target settings to add ALL available targets to your default settings.
  3. Download the How to Read a Mediamark Report document will explain how to read the data you retrieve.

After completing the steps listed in the box above, search the Mediamark database for consumer survey data for (1) Consumers Who Shopped at Dick's Sporting Goods and (2) Athletic Shoe purchases.

  1. login to the Mediamark database
  2. select University Reporter
  3. select Spring 2020 GfK Reporter MRI

Browse these categories and/or conduct your own keyword searches:

  • Shopping > Department, Clothing/Shoes & Specialty Shores - Times Shopped > Bought at Dicks in last 3 months
  • Apparel/Accessories > Athletic Shoes > Amount Spent
  • Apparel/Accessories > Athletic Shoes > Number of Pairs
  • Apparel/Accessories > Athletic Shoes > Brands Bought

 Note: red text (or † symbol) on a report indicates unweighted count of 50 or less, which means that the data is not reliable for that question. 

Create a Mediamark University Internet Reporter Account

Create a Mediamark University Internet Reporter Account

To use Mediamark you must create an account using your Bentley email address and a registration code provided by the Reference Desk (email to request the code). Mediamark accounts automatically expire two times per calendar year — on June 30 and December 31. Users will need to re-register after January 1 and July 1 each year for access to the Mediamark database.

The database is limited to 20 simultaneous users. If you experience an "at capacity" message, please try using the database at another time.

Registration Steps:

  1. Contact the Reference Desk via to request a registration code.
  2. Go to the Mediamark home page and click the [Register] link.
  3. Enter the Registration Code, your name and Bentley University email address. A Bentley email address is required for proper authentication.
  4. After registering, you will receive a password validation email from You must click the activation link in the email within 3 days to activate your account and set up your password. (Please note that it can take a few minutes for the link to be scanned by Bentley's virus checker before you'll be able to click it).
  5. After clicking the activation link, you will be able to create your own password to access Mediamark University Internet Reporter. The password must be between 8-16 characters in length and have at least one alphabetic character and one numeric digit.
  6. After all these steps have been completed, proceed to Mediamark Reporter to begin using the database.

Please email if you have difficulty registering.

Mediamark Reporter Help

New Users: Change Your Default Target Settings

Mediamark Reporter Help