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MK411 - Spring 2021 (Flynn)

This research guide has been created for students taking MK411 with Professor Erin Flynn during the Spring 2021 trimester.

IBIS World Industry Research

Euromonitor database

Start with the reports listed below, and explore the database for additional information related to your topics. 
Note: If you are prompted to login to Euromonitor, choose the "Single Sign On" option, then use your Bentley email address.

Recommended reports:

MarketLine Industry Reports

Recommended reports:

Mergent Intellect/First Research database

Recommended reports:

Retail:

  • Sporting Goods Stores - NAICS Codes 45111
  • Shoe Stores - NAICS Codes 448210

Manufacturing:

  • Sporting Goods Manufacturing - NAICS Codes 339920
  • Footwear Manufacturing - NAICS Codes 3162

Search tip: On the Mergent Intellect landing page, select the First Research tile, then enter your Bentley email address and click Submit.  In the search box you can search by keyword or NAICS Codes to find the reports listed above.

Statista database

Start with these recommended reports and explore the database for additional information on your topics: