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MK411 - Spring 2021 (Flynn)

This research guide has been created for students taking MK411 with Professor Erin Flynn during the Spring 2021 trimester.

Demographic Data

To find current U.S. demographic data use the DemographicsNow database:

Watch this brief tutorial to learn how use DemographicsNow to find demographics, attitudes, and spending habits of consumers in any geography in the US.

Current Demographics & Future Trends

Start with the reports listed below, and explore the database for additional information related to your topics. Note: If you are prompted to login to Euromonitor, choose the "Single Sign On" option, then use your Bentley email address.

Recommended demographic reports:

Recommended consumer trends reports: