Corporate website & news releases
Most corporate websites are structured to provide key pieces of valuable information. Explore the Dick's Sporting Goods website (retail and investor relations) and the New Balance website, as well as the sites of any competitors you wish to research.
10-K Annual Report
Public companies are required to file financial information with the SEC. Each year a public company will produce a 10-K annual report. This report provides valuable information that goes beyond the balance sheet and income statements. Usually, the entire year is recapped and you will learn about the external and internal forces affecting the company.
Read the 10-K closely, especially these two sections:
Use these databases to locate company profiles and conduct company research.