The following databases contain articles from thousands of business newspapers, magazines, journals, and trade publications. Don't restrict your search to just one database.
Use the internet to conduct research. Here are some ideas about what you can look for online to help with your analysis. What else can you find?
The library's databases have different search interfaces, but they share basic search principles. Some of these principles are listed below.
It is good practice to look for the [Advanced Search] option in each database that you use. The advanced search page will usually make it very clear as to how you can control your search using Boolean search techniques, limiters, field searching, etc.
Boolean searching is the cornerstone to an effective search strategy. Boolean searching refers to searching using a combination of words and the three Boolean Operators: AND, OR, NOT. A best practice is to capitalize your Boolean Operators.
For example: "krispy kreme" AND marketing
For example: (adolescents OR teenagers)
For example: dolphins NOT football
To search for two or more words in the exact order in which they are entered you should enclose the phrase in quotation marks " ".
For example: "obsessive compulsive disorder"
Truncation allows you to search the root form of a word with all its different endings by adding a symbol to the end of a word. Truncation symbols vary by database (check the help screens or ask a Librarian), but are usually one of the below:
! (exclamation point)
? (question mark)
For example: advertis* will search for advertise, advertisement, advertising, advertises
Field Searching & Limiters
Each database has a variety of predefined fields or limiters that you can search within. Some examples of fields and limiters are: