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MK361 - Spring 2023 (Cross)

This research guide has been created for students taking MK361 with Professor Ian Cross during the Spring 2023 semester.

U.S., State, and Local Government Travel and Tourism Websites

Conduct your own web searches to identify potential locations and venues. Good places to start are state and local government websites, including travel and tourism offices and visitor bureaus.

For example, a few key resources for Massachusetts are:

Other resources:

Richard K. Miller Travel & Tourism Handbook

  • Explore the Travel and Tourism and the U.S. Cities & Communities handbooks for travel statistics; tourism and spending data; most-visited cities and most-visited attractions; popular destinations; historical sites and more.

DemographicsNow database: Locating Businesses and Venues

You can use DemographicsNow to identify potential venues in a geographic area.

Search steps:

  1. Select the People and Companies search, then choose to create a Business List.
  2. Next, use the "Business Type" filter to narrow your search results by SIC or NAICS industry classification code. Use the menu to choose classification codes for the types of locations you are interested in (e.g. museums, historical sites, performing arts arenas, country clubs, etc.). You can also view lists of SIC and NAICS codes and descriptions at:

This video demonstrates how to build a list of businesses by type using industry classification codes in DemographicsNow.