Geographic Demographics - MK361 - Spring 2023 (Cross) - LibGuides at Bentley University Library

Find Demographic Data for a Geographic Area

Use these resources listed below to find U.S. demographic, household, and economic data for a variety of geographic regions.

DemographicsNow database

DemographicsNow This link opens in a new window
Use DemographicsNow to get complete demographic details for a wide variety of geographic areas, including state, DMA, congressional district, county, city/town, and zip code. A custom area can also be created using radius or drive time.

Watch this brief tutorial to learn how use DemographicsNow to find demographics, attitudes, and spending habits of consumers in any geography in the US.

Claritas 360 database

Claritas 360 This link opens in a new window
Provides demographic and consumer market segmentation data at the U.S., DMA, county, and state levels.

Search Tip: Click on "Claritas 360" in the top navigation bar, then click "login to Claritas 360". Select Reports, then choose Standard Reports, then choose Demographic Reports and explore the Pop-Facts Demographics reports.

U.S. Census

U.S. Census Data This link opens in a new window
The U.S. Census provides demographic and economic data from the following surveys and censuses: American Community Survey, County Business Patterns, Decennial Census, Economic Census, and others. Free resource.

Census Business Builder
The Census Business Builder (CBB) is a suite of services that provides selected demographic, employment, business, and economic data from the Census Bureau. Use CBB to search a variety of data at the state, county, city/town (“place”), zip code, and census tract levels. Download reports and view results in an interactive map. Free resource.

To learn more about using Census Business Builder (CBB), launch the database and view the interactive tour of the interface. More information and an instructional flyer is available on the CBB homepage.