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MK361 - Spring 2023 (Cross)

This research guide has been created for students taking MK361 with Professor Ian Cross during the Spring 2023 semester.

Find Demographic Data for a Geographic Area

Use these resources listed below to find U.S. demographic, household, and economic data for a variety of geographic regions.

DemographicsNow database

Watch this brief tutorial to learn how use DemographicsNow to find demographics, attitudes, and spending habits of consumers in any geography in the US.

Claritas 360 database

  • Search Tip: Click on "Claritas 360" in the top navigation bar, then click "login to Claritas 360". Select Reports, then choose Standard Reports, then choose Demographic Reports and explore the Pop-Facts Demographics reports.

U.S. Census

To learn more about using Census Business Builder (CBB), launch the database and view the interactive tour of the interface. More information and an instructional flyer is available on the CBB homepage.