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MK361 - Spring 2023 (Cross)

This research guide has been created for students taking MK361 with Professor Ian Cross during the Spring 2023 semester.

Advertising & Marketing Industry Research

Use the following resources to find industry analysis, insights, and data.
  • Search tip: browse by industry category or use the search box to find industry research reports related to marketing and advertising, including:
    • Direct Mail Advertising in the US - Industry Report 54186
    • Billboard & Outdoor Advertising in the US - Industry Report 54185
    • Promotional Products in the US - Industry Report 54189 
    • Print Advertising Distribution in the US - Industry Report 54187
  • Search tip: from the top navigation bar, click on Advertising & Marketing, then explore the subcategories.
  • Search Tip: From the navigation bar, choose Category > Technology & Media to find these reports and more:
    • Streaming Video - US - 2022
    • Streaming Audio - US - 2022
    • Social Media Influencers - US - 2022
    • Digital Advertising - US - 2022 
    • The Media Landscape - US - 2021
    • Advertising in Gaming - US - 2021
    • Digital Trends - US - Fall 2021
    • Social Media Trends - US - May 2021
    • Television Advertising - US - August 2020
  • Search tips:
    • from the top navigation bar, click on Statistics, then explore the "Media and Advertising" category.
    • from the top navigation bar, click on Reports, then choose Industry & Market Reports, then use the Industry filter to choose "Advertising and Marketing".