MRI-Simmons Insights provides access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS). The survey provides access to over 60,000 data elements:
Access MRI-Simmons Insights: Use the link below to access the database. MRI-Simmons Insights allows a maximum of 20 simultaneous users. Please LOG OUT when you are finished using the database to free up space for others. During times of high usage the database may reach capacity and you will be prompted to try again later.
To learn how to use MRI-Simmons Insights to create and understand Quick Reports and Crosstabs please visit the MRI-Simmons How-To guide:
Predefined Demographic Profile Quick Reports show demographic variables for your target, including Education, Ethnicity, Race, Household Income, Age, and Gender. Quick Reports can be generated with a variety of targets selected from the database.
Refer to the How-To guide (above) for help creating quick reports.
Try looking at these suggested target and then explore the database for additional data:
Additional option: Customized Cross Tabs can be generated to analyze relationships between thousands of variables. For example, you might select "adults who state that they jog/run "every chance they get" (column) and create a cross tab with age/sex, brands purchased, media usage, etc. (rows). See the How-To Guide for more information about cross tabs.