Create a Mediamark University Internet Reporter Account
To use Mediamark you must create an account using your Bentley email address and a registration code provided by the Reference Desk (email refdesk@bentley.edu to request the code). Mediamark accounts automatically expire two times per calendar year — on June 30 and December 31. Users will need to re-register after January 1 and July 1 each year for access to the Mediamark database.
The database is limited to 20 simultaneous users. If you experience an "at capacity" message, please try using the database at another time.
Registration Steps:
Please email refdesk@bentley.edu if you have difficulty registering.
Mediamark Reporter presents demographic, lifestyle, product usage & media data based on a national survey of over 25,000 consumers. Reports contain product and brand usage data by a variety of demographic characteristics (age, household income, education, media consumption, etc.).
Please note: The database is limited to 20 simultaneous users. If you experience an "at capacity" message, please try using the database at another time.
Search Option 1. Browse categories:
Search Option 2. Search the entire database:
Search for the name of a company, product, or brand in the search box. Note that not all brands/products are included in the Mediamark database. If you don't find a report for a specific brand, try browsing the categories following the steps above to see if you can locate a report that you can use. For example, if you search for a specific bottled water brand and can't find a report, try looking for reports on bottled water usage in general.
New Users: Change Your Default Target Settings
Mediamark Reporter Help