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GB214 Team Project Library Research Guide

This Bentley Library research guide has been designed to assist you with your Value Creation Team Project.

Consumer & Market Research Databases

The resources listed here are the library's top consumer and market research databases. Use them to locate consumer demographic and psychographic information.

See also: MRI-Simmons Insights and Mosaic USA database information on this guide.
  • Search Tip #1: Find Consumer Lifestyles Report:
    1. In the top navigation bar, hover over [CONSUMERS] and click on [Lifestyles].
    2. In the [Country Reports] box, use the drop-downs to select [Category and [Geography]. 
  • Search Tip #2: Look for consumer information in Industry Profiles and Category Briefings. There are a few different search options available on the main landing page:
    • In the top navigation bar, hover over [Industries] to select an industry, then use the various filters provided to narrow the search.
    • In the top navigation bar, click the [Search button] to create detailed custom searches to access specific information. Use either the browse tree or search tree options, select [Categories and Topics], click [Go], then follow the prompts to build a targeted search.
  • Tip: IBIS World industry reports often include some consumer and demographic data and trends. Review each report thoroughly, but the Industry Performance, Industry Outlook, and Products and Markets sections are good places to look for this information.
  • Tip: Use DemographicsNow to get Simmons National Consumer Study data for a geographic area. The Simmons National Consumer Study gathers information on the lifestyles, media habits and product/brand preferences of American families. Create summary, comparison or ranking reports for locations.​