In the top navigation bar, hover over [CONSUMERS] and click on [Lifestyles].
In the [Country Reports] box, use the drop-downs to select [Category and [Geography].
Search Tip #2:Look for consumer information in Industry Profiles and Category Briefings. There are a few different search options available on the main landing page:
In the top navigation bar, hover over [Industries] to select an industry, then use the various filters provided to narrow the search.
In the top navigation bar, click the [Search button] to create detailed custom searches to access specific information. Use either the browse tree or search tree options, select [Categories and Topics], click [Go], then follow the prompts to build a targeted search.
Tip: IBIS World industry reports often include some consumer and demographic data and trends. Review each report thoroughly, but the Industry Performance, Industry Outlook, and Products and Markets sections are good places to look for this information.
Use DemographicsNow to access U.S. Census data from 1980-2010, view current year estimates, and get 5-year projections for any U.S. geographic area. A custom area can also be created using radius or drive time (minutes). Users can choose from three report types – summary, comparison and rank – each of which can be downloaded in Microsoft Word, Excel, PDF and HTML formats.