This research guide has been created for students taking DCP 305 Marketing Essentials. The guide is designed to help you conduct the secondary research for your Marketing Plan Project.
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Research Consultations are scheduled one-on-one meetings with a reference librarian. You can also schedule these consultations for a small group. Consultations usually last 30 minutes and take place during Reference Librarian Hours as listed above. 48 hours advanced notice required.
Research Guides
Research Guides are resources created by Bentley Librarians to guide you through research. These guides will contain a map of best bet resources of where to find information and search tips to make the research process easier. A research guide may include a list of relevant databases to search in, suggested search terms, recommended book titles, lists of websites, and more. Browse our list of Research Guides to see if one has been created for your class, a subject area, or a topic you are researching.
Frequently Asked Questions
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This guide provides general library information for students enrolled in Bentley University's Online Degree Completion Program:
Want more information on researching companies, consumers, markets or industries? Explore these research guides: