New Product Planning & Marketing
This guide was created to provide a starting point for researching new products. Some of the resources listed in this guide are subscription databases and may only be accessed by current students, faculty, and staff of Bentley University.
If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:
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Check Out These Books!
Listed below are just a few selected titles. Click here for a full listing of new products books and eBooks.