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New Product Planning & Marketing Research Guide

This Bentley Library research guide was created to provide a starting point for researching new products.

New Product Planning & Marketing

This guide was created to provide a starting point for researching new products. Some of the resources listed in this guide are subscription databases and may only be accessed by current students, faculty, and staff of Bentley University. 

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Get Research Help

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

in-person: Visit the Reference Desk on the main floor of the library.
phone: 781.891.2300
text: 781.728.0511
email: refdesk@bentley.edu
IM/chat: Click the chat button, available below and on our Research Help page