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New Product Planning & Marketing Research Guide   Tags: marketing, new products  

This Bentley Library research guide was created to provide a starting point for researching new products.
Last Updated: Jun 9, 2014 URL: http://libguides.bentley.edu/newproducts Print Guide RSS Updates

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New Product Planning & Marketing

This guide was created to provide a starting point for researching new products.  Some of the resources listed in this guide are subscription databases and may only be accessed by current students, faculty, and staff of Bentley University. 

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

in-person: Reference Desk Hours
telephone: 781.891.2300
email:  refdesk@bentley.edu
IM/chat:  Use the "Ask a Librarian!" widget located below
 

Check Out These Books!

Listed below are just a few selected titles. Click here for a full listing of new products books and eBooks.

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Creating Breakthrough Products
Call Number: Stacks HF5415.153 .C34 2013

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Product Planning Essentials
Call Number: Stacks TS170 .K34 2011

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Managing the Dynamics of New Product Development Processes
Call Number: Stacks HF5415.155 .K37 2011

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Handbook of New Product Development Management
Call Number: Stacks HF5415.153 .H365 2008

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Product Development
Call Number: Stacks HF5415.153 .P7484 2008

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Something Really New
Call Number: Stacks HF5415.153 .H38 2008

Reference Librarian

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Lisa Curtin, Reference Librarian
Library Liaison for Marketing, Sociology & Psychology
Contact Info
Bentley Library
Room 10
781.891.3407
lcurtin@bentley.edu
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Ask a Librarian!

This chat window may not work with all mobile devices. You can contact a librarian via email refdesk@bentley.edu, phone 781.891.2300, or in person at the Reference Desk.

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