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New Product Planning & Marketing Research Guide: Guide Home

This Bentley Library research guide was created to provide a starting point for researching new products.

New Product Planning & Marketing

This guide was created to provide a starting point for researching new products.  Some of the resources listed in this guide are subscription databases and may only be accessed by current students, faculty, and staff of Bentley University. 

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

in-person: Reference Desk Hours
telephone: 781.891.2300
email:  refdesk@bentley.edu
IM/chat:  Use the "Ask a Librarian!" chat widget, available below and on our Research Help page.

Check Out These Books!

Listed below are just a few selected titles. Click here for a full listing of new products books and eBooks.

Reference Librarian

Lisa Curtin
Liaison to Marketing, Sociology and Psychology.
Contact:
Bentley Library
Bentley University
175 Forest Street
Waltham, MA 02452
781.891.3407
Website / Blog Page

Ask a Librarian!

 

Click the button above to chat with a reference librarian. If we are offline, please contact the Reference Desk in person, via email refdesk@bentley.edu or by phone 781.891.2300.