Start with the Read Me First materials. Especially the Mintel reports and the Hardcopy reference books On Reserve at Library Services.
New Users Start Here:
After completing the steps listed in the box above, search the Mediamark database for consumer survey data for doughnuts:
Browse to this category and/or conduct your own keyword searches for restaurants, etc.:
Note: red text (or † symbol) on a report indicates unweighted count of 50 or less, which means that the data is not reliable for that question.
Use DemographicsNow to get
Create summary, comparison or ranking reports for different geographic locations, maybe compare states or regions.
About MosaicUSA Consumer Segmentation: The DemographicsNow database contains MosaicUSA consumer segmentation profiles. MosaicUSA describes/classifies American consumers in 71 types and 19 overarching groupings that share similar demographic and socioeconomic characteristics. Get detailed information about the sociodemographics, lifestyles, behaviors and culture of consumers within each of the 19 groups and 71 segments. For an overview of MosaicUSA, take a look at the MosaicUSA Guide and the MosaicUSA Handbook.
Find the MosaicUSA profile descriptions in DemographicsNow:
About Simmons National Consumer Study gathers information on the lifestyles, media habits and product/brand preferences of American families. More information about Simmons is available in DemographicsNow: