After reading through your assignment, please access the below 4 databases & 4 books (on reserve at Library Services) and explore the reports & surveys highlighted to gain insight and a common vocabulary for your company's lines of business, markets & customers.
* Please note that additional IBIS reports will be of interest depending on how your project develops.
* Please note that there is a dropdown arrow to the right of the Report Title that lets you download the report in pdf and/or excel.
* Please note that additional Mintel reports could be of interest (i.e. In-Store Bakeries -- US).
* Please note that additional Statista reports will be of interest.
Hardcopy reference books On Reserve at Library Services Desk.
If you have any questions about the calculations or definitions of information in these books, look at the introductory information and/or speak with a Reference Librarian or your Professors. Scanners are available in the Library.