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GB320: Spa -- Fall 2019 -- Sections 007, 008, 009 (Aroian, Markwith, Shepherd, & Amin)

Research guide created for students in the Fall 2019 sections of GB320 with Professors Aroian, Markwith, and Shepherd.

Who's Using Salon and Spa Services?

How to Register:

  • Go to the Mediamark home page and click [Register]. A Bentley email address is required.

  • After registering, you will receive a password validation email from clientservices@gfkmri.com. You must click the activation link in the email within 3 days to activate your account and set up your password.

  • After clicking the activation link, you will be able to create your own password to access Mediamark University Internet Reporter. The password must be between 8-16 characters in length and have at least one alphabetic character and one numeric digit.

  • After all these steps have been completed, proceed to Mediamark Reporter to begin using the database.

Relevant Report(s)

There are multiple relevant Mediamark Reports that can potentially help with this project and your research. The best way to find them would be to select the Personal Care category from the main page when you are in the 2018 Spring Reporter. However, you will definitely want to take a look at these:

GfK Mediamark Research & Intelligence. (2018, Spring Product Report). Personal Care Services.  Retrieved from MRI Mediamark University Internet Reporter database.

Mediamark Help

Other Relevant Databases

Online Resources

Books and Reference Titles

Where Do Your Customers Live?

Source of statistics about households by a specific geographic area or the whole US.

Demographics Now also includes Mosaic Reports. Choose the Mosiac Report that best fits your target market. The Mosiac USA Details are listed under The Help & Info drop down box in the far right.  Then search each state to find where that Target Market is most likely to reside in the USA.

OR use Demographics Now to take a look at the U. S. population by a specific geographic area such as by state.

To access the reports:

  • Click on the Demographics Now from the Library's Databases A to Z listing.
  • Click on the >Demographics< TAB.
  • Click on Geographic Menu
  • After you choose the Geography. View the report.
  • You can then change reports in the Report Type drop down menu to "Mosiac Population Comparison"  for example.

  • Other reports of interest include:
    • Basic Demographic Comparison Chart
    • Demographic Trend Comparison
    • Mosaic Household Comparison
      • (see "Mosaic USA Details" under "Help & Info" drop down menu on top right).
  • You can export the data as a PDF, Excel or Word document.