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About MosaicUSA Consumer Segmentation: The DemographicsNow database contains MosaicUSA consumer segmentation profiles. MosaicUSA describes/classifies American consumers in 71 types and 19 overarching groupings that share similar demographic and socioeconomic characteristics. Get detailed information about the sociodemographics, lifestyles, behaviors and culture of consumers within each of the 19 groups and 71 segments. For an overview of MosaicUSA, take a look at the MosaicUSA Guide and the MosaicUSA Handbook.
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About Simmons National Consumer Study gathers information on the lifestyles, media habits and product/brand preferences of American families. More information about Simmons is available in DemographicsNow: