Skip to main content

GB320: Footwear - (Fall 2019) Sections 010, 011, 012, E01, E02 & E03 (Elwell, Sambare, Lanoue, Young & Morin)

Customer Analysis -- Recommended Databases

Demographics Now (More information)

DemographicsNow

Use DemographicsNow to get

  • Complete Demographic Comparison Report,
  • Consumer Expenditure Survey
  • Mosaic Comparison Reports,
  • Simmons Lifestyle Demographics & Statements Comparison Report.

Create summary, comparison or ranking reports for different geographic locations, maybe compare states or regions.

About MosaicUSA Consumer Segmentation: The DemographicsNow database contains MosaicUSA consumer segmentation profiles. MosaicUSA describes/classifies American consumers in 71 types and 19 overarching groupings that share similar demographic and socioeconomic characteristics. Get detailed information about the sociodemographics, lifestyles, behaviors and culture of consumers within each of the 19 groups and 71 segments. For an overview of MosaicUSA, take a look at the MosaicUSA Guide and the MosaicUSA Handbook.

Find the MosaicUSA profile descriptions in DemographicsNow:

  1. go to the Demographics Now database
  2. click on the menu icon in the top right corner 
  3. click HELP
  4. scroll down to view [Mosaic USA Details]. You will see links to the 19 MosaicUSA group profiles and the 71 MosaicUSA segment descriptions.

About Simmons National Consumer Study gathers information on the lifestyles, media habits and product/brand preferences of American families. More information about Simmons is available in DemographicsNow:

  1. go to the Demographics Now database
  2. click on the menu icon in top right corner 
  3. click HELP
  4. scroll to Data Methodology Documents > Simmons Help Documentation. You can also learn about the study at https://www.simmonsresearch.com/solutions/consumer-analytics/national-consumer-insights/