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GB320:Coffee - (Spring 2019) Sections 007, 008, 009, 010, 011 & 012 (Flynn, Grusby, Sambare, Young & Morin)

This guide will assist you with your GB320 Project. It provides a starting point for conducting the secondary research necessary to complete your first assignment. Please examine all of the recommended sources carefully.

Keyword and Smarter Searching Strategies

Searching Smart: Keywords

When you search in the databases listed on this guide or on the Internet, don't limit yourself to one search!

Think about the information you are searching for and brainstorm a list of the various keywords that describe your topic. Ask yourself, "Which words or combination of words will retrieve the specific information you need?" As you retrieve information, take note of any new/different keywords or subject terms. Then, expand or refine your search as needed.

Some keywords or phrases include:

  • "coffee shops"
  • "coffee chains"
  • cafes
  • "snack shops"
  • RTD (Ready to drink)
  • "Cold brew"
  • Jamaica Plain (02130-0016)
  • 659 Centre St.
  • "Word of Mouth"
  • Viral Marketing
  • specific "Brand name"
  • specific "Company name"
  • Industry codes may vary widely across databases, but here are some to start with:

(Wondering what these asterisks and quotation marks mean? Read the "How to Phrase Your Searches" box below.)

How to Phrase Your Searches

The library's databases may have different interfaces, but they do share basic search principles. Some of these principles are listed below. It is important to look for the "Advanced Search" option of the database as it offers you greater control over the construction of your search.

Boolean Searching

Boolean Searching is the cornerstone to an effective search strategy.  Boolean searching refers to searching using a combination of words and the three Boolean Operators: AND, OR, NOT.

AND will make your search smaller.  If you are retrieving too many records on your topic, try adding another search term with the operator AND.
For example: "coffee shops" AND chains

OR will make your search bigger. If you are retrieving too few records on your topic, try adding another search term with the operator OR.     
For example: chains OR franchises

NOT will exclude a word from your search results.  If you are retrieving too many records on an unrelated topic, try eliminating a word with the operator NOT.  
For example: "coffee shops" NOT "full service restaurants"

(I couldn't come up with a useful example just yet.)

Phrase Searching

To search for two or more words in the exact order in which they are entered, enclose the phrase in quotation marks "".
For example: "brewed coffee"

Truncation

Truncation allows you to search the "root" form of a word with all its different endings by adding a symbol to the end of a word.  Truncation symbols vary by database (check the help screens or ask a librarian), but are usually one of the below: 
                           * (asterisk)                         ! (exclamation point)                  ? (question mark)

For example: advertis* will search for advertising, advertise, advertisement, etc.