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GB320:Coffee - (Spring 2019) Sections 007, 008, 009, 010, 011 & 012 (Flynn, Grusby, Sambare, Young & Morin)

This guide will assist you with your GB320 Project. It provides a starting point for conducting the secondary research necessary to complete your first assignment. Please examine all of the recommended sources carefully.

Market & Industry Analysis: Key Reports to Read Before Exploring Other Tabs

After reading your assignment, please access and read the following 7 reports & surveys to gain insight and a common vocabulary for your company's lines of business.

  • Bonnett, M. (2018, July). Coffee - US. Retrieved from Mintel Reports database.
  • Bryant, C. (2018, July). Coffee and Tea on Premise -- US. Retrieved from Mintel Reports database.

* Please note that additional Mintel reports will be of interest.

  • Hyland, R. (2018, August). Coffee & Snack Shops in the US: IBISWorld industry report 72221b. Retrieved from IBISWorld database.
  • Andrew, A. (2018, February). Coffee & Snack Shops in Massachusetts: IBISWorld industry report MA72221b. Retrieved from IBISWorld database.
    • Part of a trial for a few months. Download this report while you can.

* Please note that additional IBIS reports will be of interest. (For Example: Coffee Store Franchises)
* Please note that there is a RED pdf option at the top of each report that lets you download the whole report.

  • Coffeehouse Chains: Statista Dossier. [power point slideshow]. Retrieved January 7, 2019 from Statista database.

*If you use a particular chart, cite the specific chart instead of the whole PowerPoint presentation.

* Please note that additional Statista reports will be of interest.

Posted readings on Blackboard from two hardcopy reference books.

  • New Strategist Press (Eds). (2018). Be$t customers: Demographics of consumer demand. New York: New Strategist Press. (12th ed., pp. 368-369).
  • Business Brokerage Press (Eds.). (2018). Business Reference Guide: The Essential Guide to Pricing Businesses and Franchises. Concord, MA: Business Brokerage Press, (pp. 151-158).

If you have any questions about the calculations or definitions of information on these scanned pages that are posted on your Blackboard site, please know that these hardcopy reference books are available at the Reference Desk for you to consult.