After reading your assignment, please access and read the following 7 reports & surveys to gain insight and a common vocabulary for your company's lines of business.
* Please note that additional Mintel reports will be of interest.
* Please note that additional IBIS reports will be of interest. (For Example: Coffee Store Franchises)
* Please note that there is a RED pdf option at the top of each report that lets you download the whole report.
*If you use a particular chart, cite the specific chart instead of the whole PowerPoint presentation.
* Please note that additional Statista reports will be of interest.
Posted readings on Blackboard from two hardcopy reference books.
If you have any questions about the calculations or definitions of information on these scanned pages that are posted on your Blackboard site, please know that these hardcopy reference books are available at the Reference Desk for you to consult.