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GB320 -- Summer 2018: Competitive Analysis

This guide has been designed to support the secondary research needs of students in GB320 -- 004, 005, 006, 007, 008, 009, Spring 2018.

Page Description

This page is includes resources that can help you find both competitors as well as potential customers.  Many competitors and potential customers are privately held companies that may provide little or no financial information about themselves to the public but may be indexed by the resources listed below. 

Many of these companies can be search using NAICS codes.  NAICS codes allow users to search for company and industry information information based on a companies lines of business.  Each company and/or industry will have codes that can be used to define lines of business. NAICS codes are published by the Department of Commerce and were last updated in 2017.

NAICS example: Definition of NAICS Code 611000: This U.S. industry comprises establishments primarily engaged in providing educational services.

Research Help

Bentley Reference librarians are here to assist with your research. We can help with selecting search tools, finding and evaluating sources, and citing sources. 

Here are the ways that you can get research help:

  • Visit us at the Reference Desk during our hours.
  • Call us: 781.891.2300
  • Text us:  781.728.0511
  • Email us:
  • Chat/IM with us: 


Research Consultations

While you can always stop by the reference desk for research help during our hours, you can also schedule an appointment with a librarian for one-on-one assistance with research. 48 hours advanced notice appreciated for scheduling purposes. Schedule an appointment here. 

Company Research Sources and Indexes

How do I find SIC and NAICS Codes?

Here are two ways to find SIC and NAICS Codes:

Option 1. Search the official government SIC and NAICS manuals online to locate codes and industry descriptions.

Option 2. Locate a company profile for a company that operates within the industry you are researching. Company profiles typically include the company's SIC and NAICS codes. Many companies operate across a variety of industries (e.g. have multiple lines of business) and may have more than one code. A company's primary SIC/NAICS code is usually the first in the listing. These library databases provide company profiles: