Bentley Reference librarians are here to assist with your research. We can help with selecting search tools, finding and evaluating sources, and citing sources.
Here are the ways that you can get research help:
While you can always stop by the reference desk for research help during our hours, you can also schedule an appointment with a librarian for one-on-one assistance with research. 48 hours advanced notice appreciated for scheduling purposes. Schedule an appointment here.
This library research guide is intended to provide students with help finding secondary research related to Software as a Services (SaaS) with an emphasis on cloud -based marketing analytics services. The resources listed on this guide are a mixture of Bentley Library owned or licensed databases and print publications, as well as, Internet resources.
Read Assignment 1 before beginning your research. Many of the resources listed on this guide can be used to answer different parts of the assignment. There is no one resource that can be used to complete the assignment.
The Library databases have different search interfaces, but they do share basic search principles. Some of these principles are listed below.
It is good practice to look for the [Advanced Search] option in each database that you use. The advanced search page will usually make it very clear as to how you can control your search using Boolean search techniques, limiters, field searching, etc.
Boolean Searching is the cornerstone to an effective search strategy. Boolean searching refers to searching using a combination of words and the three Boolean Operators: AND, OR, NOT. A best practice is to capitalize your Boolean Operators.
AND will make your search smaller. If you are retrieving too many records on your topic, try adding another search term with the operator AND.
For example: "krispy kreme" AND marketing
OR will make your search bigger. If you are retrieving too few records on your topic, try adding another search term with the operator OR.
For example: (adolescents OR teenagers)
NOT will exclude a word from your search results. If you are retrieving too many records on an unrelated topic, try eliminating a word with the operator NOT.
For example: dolphins NOT football
To search for two or more words in the exact order in which they are entered you should enclose the phrase in quotation marks " ".
For example: "obsessive compulsive disorder"
Truncation allows you to search the root form of a word with all its different endings by adding a symbol to the end of a word. Truncation symbols vary by database (check the help screens or ask a Librarian), but are usually one of the below:
! (exclamation point)
? (question mark)
For example: advertis* will search for advertise, advertisement, advertising, advertises
Field Searching & Limiters
Each database has a variety of predefined fields or limiters that you can search within. Some examples of fields and limiters are:
scholarly or peer-reviewed
Scholarly and Peer-Reviewed Sources
Has your professor required you to use scholarly or peer-reviewed sources? Here is the basic definition.
Scholarly Publication: A journal that contains articles which have been reviewed by a panel of subject specialists or experts prior to their publication. Another term for a scholarly publication is “peer reviewed”.
If you need any help identifying a scholarly publication, please see your Professor or a Reference Librarian.