After reading your assignment, please access and read the following reports & surveys to gain insight and a common vocabulary for your company's lines of business.
Business reference guide: The essential guide to pricing businesses and franchises (27th ed.). (2017). Concord, MA: Business Brokerage Press, pp. 588-591.
A scan of pages from this hardcopy book is posted on your blackboard course site under Secondary Research in the Library Resources folder. Please note that you may want to consult the introduction of the hardcopy version to help explain some of the calculations from the scanned sections. It is available at the Reference Desk.
* Please note that additional Mintel reports will be of interest.
* Please note that additional IBIS reports will be of interest.
* Please note that there is a RED pdf option at the top of each report that lets you download the whole report.
To retrieve the above Statista Report, look under the Consumer Markets dropdown menu, click on OTC Pharmaceuticals and then choose United States.
* Please note that additional Statista reports will be of interest.