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Claritas Segmentation & Market Solutions via SRDS (On-Campus Only)

You can use Claritas Segmentation & Market Solutions (formerly Nielsen Segmentation & Market Solutions) to develop custom reports based on demographics and Nielsen information. Users can access pre-defined report templates to generate Pop-Facts Demographics Reports (Effective Buying Income; Pop-Facts Demographics; Pop-Facts Demographics By Age Race Sex; Pop-Facts Demographics Trend; Pop-Facts Executive Summary; Pop-Facts Household Income By Age of Householder and Senior Life) and Segmentation Reports (Consumer Concentration; Market Potential; Profile Ranking Index; Profile Worksheet; Segment Distribution; Target Concentration; Target Segment Measures). Segmentation reports include PRIZM Social Groups and PRIZM Lifestage Group.

To get to this database:

  • Click the link to Nielsen (Claritas) Segmentation & Market Solutions above. This will bring you to the SRDS platform.
  • In the sidebar to the left, click the link to Claritas Segmentation & Market Solutions.
  • The home page for Claritas has a number of help and tutorial features available if you would like to explore.
  • When you're ready to enter the database, click the Login to Claritas SMS.

To use this database:

You will be brought to the main dashboard page. To start compiling a new report, go to Create Content.

Claritas Dashboard View Create Content

There are multiple report options to choose from. If you click the "?" icon to the right of each template link you can go to the Help pages for each report find out more about what that report can do, options available, data explanations, and how various measures are calculated.

As an example, we will create a Market Potential report. The Market Potential report is located in the Segmentation Reports groupings. The Market Potential Report allows you to investigate consumption trends and patterns for a particular geographic area (whole US, state, county, & Nielsen DMA). A Market Potential Index is calculated by looking at customer potential based on penetration rates of products or services. Please be aware that the Market Potential is indicated by an index number rather than dollar amounts and does not take into consideration market saturation.

 

Claritas Create Content Dashboard

  • Click the report type and you will be brought to the report page where you can customize what you would like to see.
  • You can Select Profiles from Nielsen Scarborough data. Select "Syndicated Data Sources" and then "Claritas Consumer Profiles". You can then open the category folders and find various characteristics to include.
  • Analysis Area will let you select whether you want to use the whole United States, or select specific states, Nielsen DMAs, or counties.
  • Other features are also customizeable.

Note: It may be helpful to write down or make a note of how you configured the report in case you need to recreate it at a later point or if you may need to go back to edit. There is no easy way to quickly edit a report once it has been made and you would need to start over.

  • It may take a little time for the report to generate, but when it does you will get a Table ViewBar Chart View, and Map View. There are various ways to filter the data and display once the report has been generated.

Important: Do not save your report as it will then appear on the public dashboard on the landing page of the database. Instead, you can export the report directly to Excel to save on your computer and share with your group members.

Claritas Export Button