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Marketing Scales, Handbooks & Research Methods [Library Research Guide]

This Bentley Library research guide was created to provide guidance to market research students who are looking for marketing scales and information about market research methods (quantitative and qualitative).

Marketing Handbooks, Research Methods & Guides

Listed below are just a few selected titles. View a comprehensive listing of books and eBooks related to qualitative research, quantitative research, survey design, and more in the library's catalog.