Skip to main content

Marketing Scales, Handbooks & Research Methods [Library Research Guide]

This Bentley Library research guide was created to provide guidance to market research students who are looking for marketing scales and information about market research methods (quantitative and qualitative).

Marketing Scales

The following resources are collections of marketing scales.  Each of these resources is located in the Reference Stacks.

Marketing Scales Handbook: A Compilation of Multi-Item Measures
Location: Reference HF5415.3 .B785 (4 volumes)

  

 

  

 

Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research (3rd edition)
Location: Reference HF5415.3 .B323 2011

 

 

 

 

Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research (2nd edition)
Location: Reference HF5415.3 .B323 1999

 

 

 

 

Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research (1st edition)
Location: Reference HF5415.3 .B323 1993

 

 

 

 

The Handbook of Brand Management Scales
Location: Stacks HF5415.3 .Z37 2015