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Marketing Scales, Handbooks & Research Methods [Library Research Guide]

This Bentley Library research guide was created to provide guidance to market research students who are looking for marketing scales and information about market research methods (quantitative and qualitative).

Marketing Scales Handbook

All of the resources on this page are collections of marketing scales. 

Volumes 1-4  of the Marketing Scales Handbook are available in hardcopy format in the Reference Stacks; Volumes 5-9 are available online in eBook format via EBSCO eBooks.

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