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New Product Planning & Marketing Research Guide

This Bentley Library research guide was created to provide a starting point for researching new products.

Design Awards

Many business publications and associations confer annual new product or design awards. Be on the lookout for them. Some well-known ones are:

Cooper Hewitt National Design Awards: Product Design

  • The National Design Awards were conceived by the Smithsonian's Cooper-Hewitt, National Design Museum to honor the best in American design.

IDEA Awards (International Design Excellence Awards)

  • The IDEA (International Design Excellence Awards) program is conducted annually by the Industrial Designers Society of America (IDSA). It is the premier international competition honoring design excellence in products, ecodesign, interaction design, packaging, strategy, research and concepts. Entries are invited from designers, students and companies worldwide. The IDEA web page provides award winners from 2000-present.

iF Design Awards

  • Awards issued annually by  iF International Forum Design in three categories: product design, communication design and packaging design.

red dot design award

Edison Awards

  • The Edison Awards honor new product and service development, marketing, human-centered design and innovation. 

Dieline Awards

  • The Dieline Awards are a worldwide competition recognizing the best consumer product package design.