Want to know what new products have been launched within an industry or by a specific company? Here are a few key databases to use:
Use Mintel to retrieve market research reports, consumer lifestyles and lifestages reports. All Market Research reports reports include information on new products.
Search Tip: Start by choosing a product report (for example: Carbonated Beverages) and either explore the table of contents OR keyword search the report using the phrase "new products". Also, notice the news updates/headlines provides for each report (located on the right side of the page).
MarketLine/Datamonitor provides different types of reports:
Search Tip #1: Start with the MarketWatch Reports. Reports are available for Automotive, Drinks, Energy, Financial Services, Food, Personal Care, Technology and Telecoms. There is a also a "Global Round-up" report.
Search Tip #2: Next, check the Company Profile. Often, the SWOT Analysis section of the MarketLine Company Profiles will highlight new products and or brand extensions.
Euromonitor contains company and industry profiles that can be used to glean information about new products and product innovations.
Search Tip #1: Find Industry Profiles and Category Briefings
Search Tip #2: Find Company Profiles: