The comprehensive resources listed in this box are the library's "top" consumer research databases. They provide a mix of demographic and psychographic information, but don't forget to explore the other areas of this guide for additional information sources for consumer market research.
Tip: All market reports include information on consumer segments. Also, check the "Lifestyle" reports.
: Find information. In the top navigation bar, hover over [CONSUMERS] and click on [Lifestyles]. Under the [Analysis Finder]
Use DemographicsNow to getand consumer segmentation information for a geographic area. Create summary, comparison or ranking reports for locations.
Nielsen Segmentation & Market Solutions (Neilsen SMS) provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). Users can access pre-defined report templates to generate (Effective Buying Income; Pop-Facts Demographics; Pop-Facts Demographics By Age Race Sex; Pop-Facts Demographics Trend; Pop-Facts Executive Summary; Pop-Facts Household Income By Age of Householder and Senior Life) and (Consumer Concentration; Market Potential; Profile Ranking Index; Profile Worksheet; Segment Distribution; Target Concentration; Target Segment Measures). Segmentation reports include and .
Tip: Check the Consumer Behavior handbook for consumer demographic data and analysis of consumer segments, spending and behaviors.
*The TAPSCAN database is only available at the CMT (Center for Marketing Technology) in Morison Hall.
TAPSCAN provides detailed data about the lifestyle, shopping and media habits of specific demographic and geographic groups. Data is from Nielsen/Arbitron/Scarborough.
The following reference books are published by New Strategist Press.
Segmentation by Gender
Segmentation by Age/Generation
Segmentation by Income [See also the Consumer Expenditures tab]
Segmentation by Racial or Ethnic Group