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Consumers & Market Segments Research Guide

This Bentley Library research guide was created to provide a starting point for researching consumers and market segments.

United States: U.S. Census

These are the best starting points for United States population, housing, economic, and geographic data.  Data is provided in the form of maps, tables, and reports from a variety of Census Bureau sources. 

Additional sources of demographic data:

Country Demographics

Search Option 1: In the top navigation bar, hover over [CONSUMERS] and choose each option as described below:

  • Click on [Households]. Under the [Analysis Finder] section, use the [Choose a Geography...] drop-down box to select a country. Start with the the Country Profile and/or Country Briefing reports for the country you've chosen, then explore the other data and analysis.
  • Click on [Income & Expenditures]. Under the [Analysis Finder] section, use the [Choose a Geography...] drop-down box to select a country. Start with the Income and Expenditure Country Briefing for the country you've chosen, then explore the other data and analysis.
  • Click on [Lifestyles]. Under the [Analysis Finder] section, use the drop-down to select [Content], then use the [Choose a Geography...] drop-down box to select a country. Start with the Consumer Lifestyles Report for the country you've chosen, then explore the other data and analysis.
  • Click on [Population]. Under the [Analysis Finder] section, use the [Choose a Geography...] drop-down box to select a country. Start with the Future Demographics Report for the country you've chosen, then explore the other data and analysis.
  • Click on [Digital Consumer]. Under the [Analysis Finder] section, use the [Choose a Geography...] drop-down box to select a country. Look for the Digital Consumer Country Briefing for the country you've chosen, then explore the other data and analysis.

Search Option 2: Use the [Search Full Tree] box and choose [Categories and Topics], then scroll down to the [Economic and Consumer Topics] section. Make your selections and follow the prompts to build a search.