This guide was created to provide a starting point for researching topics related to advertising, including ad expenditures and ad rates, marketing campaigns, media planning, and locating advertisements.
Lists thousands of advertising agencies, house agencies, media buying services, sales promotion agencies and public relations firms. Includes information about top personnel, major accounts, and annual billings (sometimes including a breakdown by media type).
Lists over 17,000 companies, both public and private, that spend a minimum of $50,000 on national and regional advertising. Each listing includes general company information (employees, sales, etc.) and the advertising agency or agencies used by the firm. Also included are approximate advertising expenditures and types of media used.