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GR523 Marketing Management - Spring 2020

This Bentley Library research guide has been prepared for students taking GR523 with Professor Ian Cross during Spring 2020.

About this Library Research Guide

Welcome, GR523 students!

This research guide is created for students taking GR523 with Professor Cross during Spring 2020. The guide is designed to get you started with the secondary research needed to complete your group project.

Remote Access to Library Databases

Accessing Bentley Library Databases from Off-campus

All of the library databases provided on this guide can be accessed using your Bentley University email address and network password (the same password you use to access Blackboard).

Use the links provided in this guide, or visit the library's Databases A-Z page to access library resources.

Get Research Help

If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:

visit: Visit the Reference Desk on the main floor of the library.
phone: 781.891.2300
text: 781.728.0511
IM/chat: Click the [CHAT NOW] button, available below and on our Research Help page. If we are offline, please contact us using one of the methods listed above.