The databases on this page provide industry analysis, consumer market research reports, data and statistics. Use these resources to learn about industry and market trends.
These are the best library resources for retrieving industry surveys and market research reports for most industries. However, databases are often selective in which industries they choose to cover. The industry you are researching may not necessarily appear in every one of the databases listed here.
Please contact the Reference Desk if you need further assistance with identifying which database will contain a survey for the industry you are researching.
IBISWorld provides reports for 700+ U.S. industries as categorized by NAICS.
Market research reports focusing on consumer products. Also contains excellent consumer lifestyle reports.
Search Tip: There are many different search options available on the main landing page. No matter which search path you follow, we recommend that you start with those reports classified as Category Briefing or Industry Overview, then look at related statistics, opinion pieces, datagraphics, etc.
Check out these different search paths:
MarketLine Industry Profiles contain a Five Forces Analysis.
Search Tip: Click on [Industries]. Use the drop-down box select your industry, OR, enter a company's name in the search box. The latest industry survey will be retrieved; archived surveys are available using the drop-down box at top of the page
Statista is a statistics portal, aggregating data on over 80,000 topics from over 18,000 sources. Statista categorizes data into 21 market sectors — including, E-Commerce, Consumer Goods, Media & Advertising, and Technology & Communications. In addition to statistics, this database includes hundreds of industry reports and dossiers, market forecasts and infographics.
Focusing on digital marketing, advertising, media and ecommerce, eMarketer aggregates information from over 4,000 sources. eMarketer access includes: reports & analysis; data; media trends; consumer demographics and behavior; device usage; and company data (ad spending, social media stats, ecommerce sales, store productivity, revenues and more). Coverage extends across 100 countries, including proprietary metrics for 40 core countries.
Annual handbooks summarizing latest consumer market research. Handbooks available:
Please Note: Forrester Research requires a special user name and password! You must contact the Reference Desk at firstname.lastname@example.org to obtain the user name and password.
Forrester is an independent technology and market research company that produces current, in-depth research and analysis reports about technology`s impact on business and consumers. Use Forrester for researching the following markets: Automotive; Consumer Products; Financial Services; Government; Healthcare & Life Sciences; High-Tech; Manufacturing; Marketing & Advertising; Media & Entertainment; Mobile Communications; Professional Services; Retail; Telecommunications; Transportation & Logistics; and Travel.
Please Note: Both on-campus and off-campus users will be prompted to enter a Bentley user name and password to access the Gartner database.
Gartner Group provides research and analysis on the global IT industry. This database includes research reports, current news, trends, company information and product information.
Search Tip: Bentley University does not have access to the entire Gartner database. Users may want to do an [Advanced Search] and select the limiter [Research You Own].
SBRnet (Sports Business Research Network) covers all facets of the sports industry and professional, college and consumer sports markets. Information includes sport participation, fan profiles, sports facilities, sport finance, sales of sporting goods and apparel, sponsorship, marketing, media, brand share and social media usage.