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DCP305 Marketing Essentials: Industry Surveys & Market Research Reports

This research guide has been created to assist students enrolled in DCP305 Marketing Essentials with the Marketing Plan Project.

On This Page

The databases on this page provide industry analysis, consumer market research reports, data and statistics. Use these resources to learn about industry and market trends.

  1. Best Sources for Most Industries
  2. Technology Industries
  3. Sports Industry

1. Best Sources for Most Industries

These are the best library resources for retrieving industry surveys and market research reports for most industries. However, databases are often selective in which industries they choose to cover. The industry you are researching may not necessarily appear in every one of the databases listed here.

Please contact the Reference Desk if you need further assistance with identifying which database will contain a survey for the industry you are researching.

  • Search Tip: There are many different search options available on the main landing page. No matter which search path you follow, we recommend that you start with those reports classified as Category Briefing or Industry Overview, then look at related statistics, opinion pieces, datagraphics, etc.  
    • In the top navigation bar, click the [Search button] to create detailed custom searches to access specific information. Use either the browse tree or search tree options, select [Categories and Topics], click [Go], then follow the prompts to build a targeted search.
    • In the top navigation bar, hover over [Industries] to select an industry, then use the various filters provided to narrow the search.
    • Use the search box to search the full database by keyword.
    • Use the search tiles on the home page to quickly access datagraphics, statistics, analysis, tools and more
  • Search Tip: Use the Advanced Search screen to search for [your topic] AND marketline AND "industry profile". 
    For example: software AND marketline AND "industry profile"
  • Search Tip: Click on the [Industry Profiles] link. Select the "View By" [All Profiles] tab. In the search box, type the name of the industry (for example, software) and then select radio button [By Title, Subject and Description]. Click on [Browse].
  • Search Tip: Click on [Industry Surveys]. Use the drop-down box select an industry
  • Search Tip: Enter a company's name in the search box to retrieve the company's profile. On the left side of the company profile page, click on [Industry Survey]. This will retrieve the industry survey for the industry the company operates within.

2. Technology Industries

3. Sports Industry