This research guide has been created for students taking DCP 305 Marketing Essentials. The guide is designed to help you conduct the secondary research for your Marketing Plan Project.
If you have any questions about this guide or need further assistance researching your topic please contact the Reference Desk in one of the following ways:
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This guide provides general library information for students enrolled in Bentley University's Online Degree Completion Program:
Want more information on researching companies, consumers, markets or industries? Explore these research guides: